A strategic mind and creative soul 

Arax Basil is a creative professional currently living and working in Melbourne, Australia. She has a strategic mind and creative soul and works with clients on brand activations to gain market share and help their business grow. Her areas of focus are strategy, innovation and shopper marketing.

A successful business owner, graphic designer, creative account director and brand specialist, she has worked with Cadbury, OREO, belVita, The Natural Confectionery Co., Pascall, Disney, Cotton On, Crown Casino, and Dulux. In her most recent role she was instrumental in helping launch up to five new products per month.

As a leader,  Arax is energetic and magnetic. Clients embrace her market nous and her readiness to work through complexity to convert opportunities. She is 'all in' when the going gets tough, she is competent and reliable and can prioritise to adapt quickly. Arax has a vision of greatness for herself and everyone in her circle.

A vision of greatness for herself and everyone in her circle

In 2021 Arax's Cadbury Easter House activation was awarded a bronze at the prestigious Shop! ANZ Awards. She received an operational excellence award highlighting her valuable contribution and impact for her client and their brands.

Besides working professionally with her clients, Arax is involved in Director's Circle where she is passionate about using Design Thinking to help others take a human-centred approach to problem solving. Minds Ignite is Arax's passion project working to enrich the lives of kids so they can be tomorrow's brilliant thinkers and leaders.

When not in the office, Arax can be found riding her bike around  the Bellarine Peninsula and Melbourne, soaking up the atmosphere of the inner north suburbs she calls home, visiting galleries and exhibitions and taking every opportunity to be outside and active.

YOU CAN CONTACT ARAX THROUGH LINKEDIN